TOUCHZEN ®
Local time:
/BeachBody
/2026/
Client
Beachbody
Timeline
2018 - 2021
Launch Year
2021
Beachbody On Demand application provides streaming access to hundreds of world-class Beachbody workouts to over 2 million subscribers.
TouchZen Media worked with the Beachbody team to release BODgroups on iOS and Android. BODgroups is a community-based online platform that connects you to all the tools you need to help people get results. From a single platform, you can access your workouts, nutrition plans, activity tracking, groups and e-Commerce tools.
TouchZen Media worked with the Beachbody team to release BODgroups on iOS and Android. BODgroups is a community-based online platform that connects you to all the tools you need to help people get results. From a single platform, you can access your workouts, nutrition plans, activity tracking, groups and e-Commerce tools.
/Project Goals/
Designed a clear, engaging digital experience that reflects the Beachbody brand and makes it easy for users to explore content and understand the platform’s value.
Designed a clear, engaging digital experience that reflects the Beachbody brand and makes it easy for users to explore content and understand the platform’s value.
We focused on creating a clean, intuitive interface that supports smooth navigation across programs, workouts, and services. Another key objective was to balance strong visual identity with usability, ensuring the experience felt motivating, accessible, and consistent across devices. Ultimately, the project aimed to deliver a scalable and user-centered solution that supports both brand growth and long-term engagement.
We focused on creating a clean, intuitive interface that supports smooth navigation across programs, workouts, and services. Another key objective was to balance strong visual identity with usability, ensuring the experience felt motivating, accessible, and consistent across devices. Ultimately, the project aimed to deliver a scalable and user-centered solution that supports both brand growth and long-term engagement.
/Results/
The growth of BODgroups provided more tools for users and coaches to communicate and motivate one another.
The growth of BODgroups provided more tools for users and coaches to communicate and motivate one another.
Instead of using Facebook groups, coaches used BODgroups to directly work with their contacts to help them achieve their wellness goals. The addition of BODgroups helped increase overall app engagement by 25% across the mobile platforms. BODgroups also allowed users to share photos/videos, post motivational messages, and even start a live feed directly from the app. We implemented tools to allow coaches to quickly sync their contacts directly with their phone so they could easily find new leads and grow their client base.
Instead of using Facebook groups, coaches used BODgroups to directly work with their contacts to help them achieve their wellness goals. The addition of BODgroups helped increase overall app engagement by 25% across the mobile platforms. BODgroups also allowed users to share photos/videos, post motivational messages, and even start a live feed directly from the app. We implemented tools to allow coaches to quickly sync their contacts directly with their phone so they could easily find new leads and grow their client base.
Strategy
Design
Development
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