TOUCHZEN ®
Local time:
/FullyRaw
/2026/
Client
Kristina Carrillo-Bucaram
Timeline
Ongoing
Launch Year
2018
Kristina Carrillo-Bucaram is the most popular influencer in the raw vegan community.
We met up with Kristina at a local vegetarian festival. One discussion led to another, and we proposed the idea of a mobile application. TouchZen Media was soon hired as her mobile application consultants to bring Kristina’s innovative content and the FullyRaw lifestyle to the iOS and Android markets. The subject matter expert, Kristina would focus on providing the exceptional content for the app, while TouchZen would create the perfect mobile experience to engage, delight and grow Kristina’s follower base.
We met up with Kristina at a local vegetarian festival. One discussion led to another, and we proposed the idea of a mobile application. TouchZen Media was soon hired as her mobile application consultants to bring Kristina’s innovative content and the FullyRaw lifestyle to the iOS and Android markets. The subject matter expert, Kristina would focus on providing the exceptional content for the app, while TouchZen would create the perfect mobile experience to engage, delight and grow Kristina’s follower base.
/Project Goals/
The goal of this project was to design a cohesive and engaging digital experience that reflects FullyRaw’s brand values while strengthening its connection with the community.
The goal of this project was to design a cohesive and engaging digital experience that reflects FullyRaw’s brand values while strengthening its connection with the community.
We focused on creating a clean and intuitive interface that makes content, programs, and interactions easy to explore. A key objective was to balance a strong visual identity with usability, ensuring the experience feels approachable, inspiring, and consistent across the platform. Ultimately, the project aimed to support community engagement and long-term growth by delivering a user-centered solution that feels trustworthy, easy to use, and aligned with the brand’s lifestyle-driven message.
We focused on creating a clean and intuitive interface that makes content, programs, and interactions easy to explore. A key objective was to balance a strong visual identity with usability, ensuring the experience feels approachable, inspiring, and consistent across the platform. Ultimately, the project aimed to support community engagement and long-term growth by delivering a user-centered solution that feels trustworthy, easy to use, and aligned with the brand’s lifestyle-driven message.
/Results/
Within a week of FullyRaw’s debut on the App Store, the app skyrocketed to become the #1 paid app in the Food & Drink category and a top 10 paid app across all categories.
Within a week of FullyRaw’s debut on the App Store, the app skyrocketed to become the #1 paid app in the Food & Drink category and a top 10 paid app across all categories.
The FullyRaw app was awarded the 2018 W3 Gold Award for Mobile Apps in the Food & Drink category. For many of Kristina’s followers, the app has become the essential way to engage with Kristina’s content and practice the FullyRaw lifestyle. Our favorite feature is giving Kristina and her team the ability to add recipes and challenges within their own personal dashboard without relying on regular app updates. This allows the content to stay as fresh as her recipes.
The FullyRaw app was awarded the 2018 W3 Gold Award for Mobile Apps in the Food & Drink category. For many of Kristina’s followers, the app has become the essential way to engage with Kristina’s content and practice the FullyRaw lifestyle. Our favorite feature is giving Kristina and her team the ability to add recipes and challenges within their own personal dashboard without relying on regular app updates. This allows the content to stay as fresh as her recipes.
Strategy
Design
Development
Branding
Marketing
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